The Pink Protea -
Social Media Campaign
The Logos
The Pink Protea is a small business in the floral industry, out of West Chester, PA. Meredith O’Leary has done prom bouquets for years and recently began working with event planners and other florists to create bouquets and tablescapes for weddings, bar-/bat-mitzvahs, graduation parties and more. The goal is to increase the number of people who know about The Pink Protea and as more business is being done, the company will be in a unique position for growth. Primary competitors include local f lower shops like Kati Mac Floral Designs, Matlack Florist and West Chester Florist. The Pink Protea stands out because Meredith has a unique ability to adapt her floral style and cater directly to an event or client's needs. After starting work in a flower shop over 15 years ago, Meredith has learned how to improve the overall design and longevity of the floral arrangements she creates. Meredith has worked with many different event coordinators and florists, adapting as she builds relationships and works different freelance jobs.
Company
Overview
Target Audiences
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Recent college grads looking for graduation party arrangements
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Young adults needing florals for weddings and the surrounding events
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Main Media: Instagram and TikTok
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Interests: family, community and personal growth
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Careers: college student, post- graduates looking for work or early in their carrer
20-30
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Adults looking for wedding and surrounding event florals
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Parents ordering arrangements for their child's party or events, like prom or bar-/bat-mitzvahs
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Main Media: Instagram and Facebook
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Focus on mothers coordinating events and decisions - easy communication from a social media page to keep up with busy schedules
30-50
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Business owners looking to hire a freelance florist
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Main Media: Facebook and LinkedIn
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To target: share pictures and descriptions of the event work, on the above platforms to showcase current success and the variety of work that can be done
40-60
Collaboration Pitch
**See full report at end for collaboration recommendation**
Nick D'Addezio, Vice President, Marketing & Communications
E-mail: marketingoffice@longwoodgardens.org
Media Relations
Phone: 610.388.5442
Hi Nick,
I hope this message finds you well! My name is Kelsey, reaching out on behalf of Meredith O’Leary and her business, The Pink Protea. Meredith specializes in creating bouquets, tablescapes, floral arches and event arrangements.
I am reaching out to explore the idea of a social media collaboration with Longwood Gardens. Given the shared passion for nature and showcasing its beauty, Meredith would be able to create arrangements based around Longwood’s featured flower or theme. The vision is a series of posts, either video posts on how to make the arrangement, tips on best practices, tablescapes that could be shown in the restaurants, or beautiful bouquets to showcase the flowers.
I look forward to discussing this further and exploring how to bring people into the experience of the seasons. Thank you for your consideration.
Best
Kelsey O’Leary
The Pink Protea
Pinkproteaflorals@gmail.com
Profile
**See full report for link to content calendar**
Mock-Ups
Instagram Story, Reel and Post Ideas and Content
