Samples of PR Writing
01
Levi's DEI Research
This assignment examines the CSR/CSA initiatives that Levi Strauss & Co. supports and/or works with. The research touches on the many issues along with the relevance of the issues to the Levi company's primary and secondary audiences.
02
Fact Sheet
The task was to create some form of an anniversary event for a specific company that I would focus on being a PR professional for over the course of the entire semester. The fact sheet outlines the main points of the event and only the basic necessary information.
03
News Release
The News Release uses the fact sheet above but builds on the information. The news release provides more details about the anniversary event. This detail is meant for journalists or reporters who might be interested in the event.
04
Email Pitch and Media Contact List
This assignment was to pick one of the CSR/CSA efforts our company supports and partner with a nonprofit that works for the cause. Then write an email pitch from the point of view of the CEO announcing the partnership, and finally find five real media contacts that would most likely accept the pitch.
05
Op-Ed
This paper worked with finding something our company argued for or against, and then creating an opposite of editorial that aligned with the company's views.
06
Professional Bio
The bio assignment included a portion of finding, contacting, scheduling then conducting an interview with a public relations professional. This bio covers the vice president of the lifestyle group at BerlinRosen, Julienne Engelstad.
07
PESO Model Application
The PESO model application assignment was to identify a target audience for our company, then create one strategy to promote the brand for each aspect of media: paid, earned, shared and owned.
08
Audience Persona
This project was to identify two key audience demographics for Levi Strauss & Co. It includes an individual persona for each demographic and explains ways the company would be best able to reach those audiences.
09
Media Alert and Talking Points
The media alert was a crisis communications-focused project. Each team was given a situation to respond to for four different companies. Teams then created a media alert and held media briefings in class. The class asked post-briefing questions. Potential questions that could be asked and respective correct responses were also required of each member.
10
Newsjacking
This assignment was to take a current event trending in the news and create a social media crossover post with our company. In this more creative project, any social media platform could be used to create a collaboration post.
