PR Writing Samples
This work consists of mock campaign assignments for Levi Strauss & Co. I "worked for" the company throughout the entire semester to further my PR writing skills. There are some alternate assignments as well like a professional bio and an alternate final campaign.
PR Research Account
The following page details a semester-long research process for a real client, The United Church of Fayetteville. As part of an agency within the class, the work studies the donating trends of Business Owners and Active Members to faith-based organizations and nonprofits.
PR Media Campaign
PR Management
With a team of students, we created a brand partnership between Converse and The Special Olympics. We worked together through the semester to plan, create and optimize the content and details for this campaign as if it was being presented to a CEO.
I identified an organization that had a current management problem that was also damaging to the company's reputation and image. Over two months I followed the situation to summarize the situation and come up with management and comms solutions.