Syracuse Stage -
The New Donor Debut
01
Problems
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Communication barriers will threaten the stability of attendance and donations
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A lack of name recognition and growth is a problem for Syracuse Stage and is causing a lack of revenue from this event
02
Goal
Foster a sense of community by increasing the number of new attendees every year, improving their experience at the party and maintaining communication with these new attendees throughout the rest of Syracuse Stage’s season.
03
Strategies
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Traditional Media Outreach
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Increase Instagram Use
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First-Time Attendee Incentive Package
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Promote Networking Opportunities
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Grow Contacts List
New attendees are invited to make their debut at the annual Cast Party!
Expanding relationships to new, younger attendees at the Cast Patry will help bring the theater to life. Encouraging younger parents, families and young professionals in the Syracuse area to attend the Cast Party will inspire the fun spirit Syracuse Stage wants to be known for!
SWOT Analysis
Strengths
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Established reputation and relationships
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Diverse programming
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Seasonal Campaigns
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Local Impact
Weaknesses
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Limited awareness
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Stagnant Sales
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Lack of growth among corporate sponsors
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Demographic imabalance
Opportunities
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Limited awareness
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Stagnant Sales
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Lack of growth among corporate sponsors
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Demographic imabalance
Threats
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Existing entertainment options
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Local competition
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Lack of motivation to donate
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SU right next door
Strategies, Tactics &
Social Content
Strategy 1
Create a special link to purchase ‘First Time Attendee’ Tickets
Tactic 1
Those who do not check the box that they are first-time attendees will receive a normal confirmation email with their ticket to the event. This link will be shared through promotional Instagram posts, a link in Syracuse Stage’s Instagram bio, and a link on the main website.
Strategy 2
Develop a discounted ticket package incentive for the following season
Tactic 2
The discounted package will only be available to those with the new attendee confirmation email. It will include two shows for $75. This will again be promoted through Instagram and on the website. Additionally, in the weeks leading up to the offer, we will tease the discount package with a countdown on our platforms.
Strategy 3
Promote that younger attendees have opportunities to network with the existing older community
Tactic 3​
In promotional content emphasize the idea that this is an event for networking.
Instagram posts
Media Release
Strategy 4
Deliverables suggest ways to donate and to inform people about Syracuse Stage shows and events
Tactic 4​
Produce a positive engagement experience through multiple points of contact with the audience across physical and digital realms.
Key Messages
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Describe Syracuse Stage.
Syracuse Stage is a professional theatre in Central New York that wants to build community through art and entertainment. It stages classical plays, musicals and other productions in Syracuse and surrounding areas.
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What is Syracuse Stage's Cast Party all about?
The Cast Party is a social event designed to combine a night of entertainment and knowledge of Syracuse Stage with an opportunity to raise donations that will continue to unite the Syracuse community.
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How is the Syracuse Stage mission emphasized through its Cast Party?
Syracuse Stage wants to introduce theater as a fun place within the local community. Providing a night with food, drinks, entertainment and networking boosts this mission.
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Who attends Syracuse Stage’s Cast Party?
Local corporate sponsors, prominent community members and anyone interested in theater and supporting local artistry are attendees. Connecting with the greater community is made possible all night at the event.
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What unique experiences are most memorable to the attendees?
The Cast Party is filled with celebration, drinks, dancing and a surprise show; a limited number of VIP tickets are sold, which include dinner at Phoebe's restaurant, an open bar and a silent auction. New attendees will have the opportunity to purchase a discounted ticket package for the following season!
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Why should people attend again?
People should attend the Cast Party again because it offers a unique chance to enjoy exclusive cultural experiences, connect with the theater community, and continue supporting Syracuse Stage’s impactful artistic and educational initiatives.
Develop media and contact list, edit materials (i.e) press release, email and letter. Send 1st email and letter on the 28.
Begin any edits on the poster and place them around campus and the greater Syracuse area (possibly at restaurants like Phoebe’s.
Continued posting according to the Gannt Chart. Recconect with any media contacts about sharing the event details
Start having the table to gather contact information from attendees in the lobby during shows.
Begin posting on Instagram and send press release to contacts on Monday, March 3.
The countdown stories to the discount package reveal on April 21 and the breakdown of the package on April 30.
Continued posting, countdown to the event two weeks, then one week before.